Our focus at EUROC

Since its inception in 2017, our association has grown into Europe’s leading voice for innovation and consumer advocacy within the vacation ownership sector. As we prepare for our fifth annual conference, we remain steadfast in our mission: promoting exemplary behaviour among resort members, fostering trust with timeshare owners, and building vital bridges with legislators across the UK and Europe.

Our 2026 theme, "Shaping the Future Together," represents the culmination of years spent pioneering original research and consumer surveys that reveal the true heartbeat of resort trends. To bring this vision to life, we have assembled twelve expert speakers from the worlds of law, compliance, sales, and technology, alongside veteran resort operators. By blending these diverse perspectives with our heritage of sharing best practices, we offer a 360-degree strategy for the years ahead. Join us as we continue to lead the industry with integrity, insight, and a shared commitment to excellence.

EUROC'S 2026 Conference being held in the stunning Lake District